Courses Details

• Videos 1
• Duration 6 months
• Skill level Intermediate
• Language English

Learning Outcomes

Course Description

Course Title:

Certificate in Strategic Brand Management

Course Description:

The Certificate in Strategic Brand Management from the State University of New York equips you with the essential skills and knowledge to create, manage, and grow powerful brands. This course is designed for individuals passionate about marketing and brand strategy, offering a comprehensive curriculum that covers all aspects of brand management in today's dynamic business environment.

Course Objectives:

• Understand the fundamentals of brand strategy and positioning.
• Analyze consumer behavior and conduct effective market research.
• Develop digital branding and social media strategies.
• Build and sustain brand equity and value.
• Design integrated marketing communications that align with brand goals.

Target Audience:

• Marketing professionals looking to enhance their branding skills.
• Aspiring brand managers and marketing students.
• Business professionals seeking to understand brand dynamics.
• Entrepreneurs aiming to build strong brand identities for their businesses.

Course Modules:

1. Introduction to Brand Strategy:

   • Fundamentals of brand management.
   • Crafting a compelling brand positioning.

2. Consumer Behavior and Market Research:

   • Understanding consumer insights.
   • Conducting market analysis.

3. Digital Branding and Social Media:

   • Building a digital brand presence.
   • Leveraging social media for brand growth.

4. Brand Equity and Value Creation:

   • Measuring and managing brand equity.
   • Strategies for enhancing brand value.

5. Integrated Marketing Communications:

   • Designing cohesive marketing campaigns.
   • Aligning communication strategies with brand goals.

Learning Outcomes:

• Develop and implement effective brand strategies.
• Conduct market research to inform branding decisions.
• Create and manage digital branding initiatives.
• Measure and enhance brand equity.
• Design integrated marketing communications that drive brand success.

Course Duration:

• Total duration: 6 months
• Weekly commitment: 5-7 hours

Course Format:

• Online lectures and webinars
• Interactive assignments and projects
• Real-world case studies
• Group discussions and networking opportunities

Collaboration:

This course is offered in collaboration with Get Set Go World, providing students with access to a global network of branding and marketing professionals.

Special Scholarship:

For a limited time, the National Education Foundation (NEF) is offering special scholarships to eligible students. Don't miss this opportunity to advance your career at a reduced cost.