Courses Details

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Kautilya Roshan
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Digital Marketing
  • Videos 4
  • Duration 3 Hrs
  • Skill level Beginner
  • Language Hindi
Learning Outcomes
  • 1. Understanding the Basics: After the 'Introduction to Email Marketing' section, learners will gain a firm grasp of the fundamentals, including the role of email marketing in today's digital landscape, and how it can facilitate customer retention and acquisition.
  • 2. Mastering List Building: Post the 'Building Email Lists' module, students will acquire skills to build and manage robust email lists, understand the importance of list hygiene, and learn about opt-in strategies and legal compliance aspects of email marketing
  • 3. Crafting Successful Campaigns: Upon completing 'Creating Effective Email Campaigns', learners will be able to craft compelling subject lines and email content, design emails for better engagement, and apply strategies for different types of email campaigns including promotional, transactional, and lifecycle emails
  • 4. Exploring Advanced Techniques: After the 'Email Automation and Segmentation' section, learners will gain proficiency in segmenting email lists to deliver personalized content, and set up automation workflows to trigger emails based on subscriber behavior, thus maximizing engagement and conversion rates
  • 5. Analyzing Performance: Post the 'Email Analytics and Tracking' module, students will be able to monitor and analyze key email marketing metrics, understand A/B testing, and use insights for campaign optimization.
  • 6. Harnessing AI: Upon finishing the 'AI Implementation in Email Marketing - Use Cases' section, learners will comprehend how AI can optimize email marketing strategies, including predictive analytics for user behavior, AI-driven content creation, and automated personalization, among others.
Course Description

This comprehensive course guides you through:

1. **Introduction to Email Marketing**: Understanding the importance and role of email marketing in the digital world.

2. **Building Email Lists**: Acquiring practical skills to build and maintain healthy email databases, focusing on legal compliance and effective opt-in strategies.

3. **Creating Effective Email Campaigns**: Learning to craft compelling email content, create engaging designs, and apply unique strategies for different types of email campaigns.

4. **Email Automation and Segmentation**: Enhancing engagement and conversion rates through personalized content and automated responses based on user behavior.

5. **Email Analytics and Tracking**: Monitoring and analyzing key email marketing metrics, understanding A/B testing, and using insights for campaign optimization.

6. **AI Implementation in Email Marketing**: Exploring use cases of AI in email marketing such as predictive analytics, AI-driven content creation, and automated personalization. The course integrates the latest AI technology, equipping you to create and manage AI-driven email campaigns effectively.

Course content
    • 1) Chapter 1 : Introduction to Email Marketing
      14 : 02
    • 2) Chapter 2 : Basics of Email Marketing
      20 : 02
    • 3) Chapter 3 : Designing of Email
      23 : 51
    • 4) Chapter 4 : Segmenting & Analyzing Report
      20 : 06


Kautilya Roshan

Offering more than 7 years of rich experience in driving online success for students and businesses through transformative digital marketing strategies. Specialized in using AI to enhance marketing efforts and improve online visibility For Marketing Aspirants. Experience- - Digital Marketing Trainer at Simplilearn: Since Mar 2022, I have been imparting knowledge to budding digital marketers, sharing best practices, latest trends, and effective strategies to help them excel in the ever-evolving digital marketing landscape. - Digital Marketing Content Expert at PhysicsWallah: Beginning Dec 2022, I have been working remotely to curate and develop high-quality digital marketing content, leveraging my expertise to create valuable resources for aspiring digital marketers. - Digital Marketing Trainer at Relevel by Unacademy and Digital Scholar: Employed since Jun 2022, I've been conducting remote training sessions, guiding learners through the complexities of digital marketing and ensuring they gain a strong foundational understanding along with practical knowledge. - Part-time Digital Marketing Trainer at NIDM-Bangalore: Since Feb 2019, I've been instrumental in molding the future of budding marketers at NIDM. My hands-on training style and comprehensive curriculum have consistently been praised by learners. - Highly Regarded Speaker & Marketing Consultant: Known for my engaging speaking style, I've delivered keynotes at numerous industry events, sharing insights and trends in digital marketing. As a consultant, I've assisted businesses in enhancing their digital marketing strategies, leading to substantial growth work with 15 + companies & Managed 1 Cr Ads Budget.



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