Courses Details

• Videos 4
• Duration 3 Hrs
• Skill level Beginner
• Language Hindi

Learning Outcomes

• 1. Understanding the Basics: After the 'Introduction to Email Marketing' section, learners will gain a firm grasp of the fundamentals, including the role of email marketing in today's digital landscape, and how it can facilitate customer retention and acquisition.
• 2. Mastering List Building: Post the 'Building Email Lists' module, students will acquire skills to build and manage robust email lists, understand the importance of list hygiene, and learn about opt-in strategies and legal compliance aspects of email marketing
• 3. Crafting Successful Campaigns: Upon completing 'Creating Effective Email Campaigns', learners will be able to craft compelling subject lines and email content, design emails for better engagement, and apply strategies for different types of email campaigns including promotional, transactional, and lifecycle emails
• 4. Exploring Advanced Techniques: After the 'Email Automation and Segmentation' section, learners will gain proficiency in segmenting email lists to deliver personalized content, and set up automation workflows to trigger emails based on subscriber behavior, thus maximizing engagement and conversion rates
• 5. Analyzing Performance: Post the 'Email Analytics and Tracking' module, students will be able to monitor and analyze key email marketing metrics, understand A/B testing, and use insights for campaign optimization.
• 6. Harnessing AI: Upon finishing the 'AI Implementation in Email Marketing - Use Cases' section, learners will comprehend how AI can optimize email marketing strategies, including predictive analytics for user behavior, AI-driven content creation, and automated personalization, among others.

Course Description

This comprehensive course guides you through:

1. **Introduction to Email Marketing**: Understanding the importance and role of email marketing in the digital world.

2. **Building Email Lists**: Acquiring practical skills to build and maintain healthy email databases, focusing on legal compliance and effective opt-in strategies.

3. **Creating Effective Email Campaigns**: Learning to craft compelling email content, create engaging designs, and apply unique strategies for different types of email campaigns.

4. **Email Automation and Segmentation**: Enhancing engagement and conversion rates through personalized content and automated responses based on user behavior.

5. **Email Analytics and Tracking**: Monitoring and analyzing key email marketing metrics, understanding A/B testing, and using insights for campaign optimization.

6. **AI Implementation in Email Marketing**: Exploring use cases of AI in email marketing such as predictive analytics, AI-driven content creation, and automated personalization. The course integrates the latest AI technology, equipping you to create and manage AI-driven email campaigns effectively.