Courses Details

• Videos 6
• Duration 3 Hrs
• Skill level Beginner
• Language Hindi

Learning Outcomes

• 1. Comprehend the Basics of Google Ads: Understand the structure, purpose, and significance of Google Ads in the realm of digital marketing.
• 2. Conduct Effective Keyword Research: Develop the ability to identify and use high-performing keywords for ad targeting to maximize reach and conversions.
• 3. Craft and Optimize Ads: Master the art of creating compelling, high-converting ads, and optimizing them for improved engagement and CTR.
• 4. Run Successful Display and Search Campaigns: Learn to design and manage effective campaigns on Google's Display and Search Networks
• 5. Harness the Power of Performance Max Campaigns: Understand and utilize Google's machine learning-optimized campaign type, Performance Max, for enhanced ad performance.
• 6. Implement Remarketing Strategies: Gain the skills to retarget potential customers effectively using remarketing techniques.
• 7. Analyze and Track Ads Performance: Develop proficiency in using Google Ads analytics for measuring ad performance, tracking conversions, and making data-driven decisions.

Course Description

1. Introduction to Google Ads: Begin by gaining a comprehensive understanding of Google Ads' structure and its significance in digital advertising.

2. Keyword Research and Ad Targeting: Learn to identify high-performing keywords and optimize ad targeting for maximum reach and conversion.

3. Ad Creation and Optimization: Enhance your skills in crafting compelling ads and optimizing them for increased engagement and click-through rate (CTR).

4. Display Campaign: Understand the intricacies of running successful Display campaigns, including the selection of the right ad format and placement.

5. Search Campaign: Gain knowledge on how to leverage Google's Search Network to reach customers actively looking for your products or services.

6. Performance Max Campaign: Explore Google's newest campaign type, Performance Max, learning how to utilize its machine learning capabilities for optimizing ad performance across all Google's networks. 7. Remarketing: Learn the art of retargeting potential customers who have interacted with your business previously but haven't converted yet.

8. Google Ads Analytics and Tracking: Get hands-on experience with Google Ads analytics to measure ad performance, track conversions, and make data-driven decisions.