Courses Details

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Kautilya Roshan
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Digital Marketing
  • Videos 2
  • Duration 3 Hrs
  • Skill level Beginner
  • Language Hindi
Learning Outcomes
  • 1. **Understand the Basics**: Grasp the core functionalities and importance of Google Analytics in data-driven decision making.
  • 2. **Set Up Google Analytics**: Be equipped with the practical skills required to install and configure Google Analytics on a website.
  • 3. **Interpret Google Analytics Reports**: Be proficient in analyzing and interpreting the wide variety of reports provided by Google Analytics, leading to actionable insights.
  • 4. **Analyze Website Traffic and User Behavior**: Have a solid understanding of how to monitor website traffic, analyze user behavior, and utilize this information to improve user experience and engagement.
  • 5. **Track Conversions and Goals**: Be competent in setting up and tracking conversions and goals, and understand how to use this data to measure and optimize the effectiveness of digital marketing efforts.
Course Description

In this insightful course, you will explore:

1. **Introduction to Google Analytics**: Gain a firm understanding of Google Analytics, its importance, and its role in driving data-driven decision-making.

2. **Setting Up Google Analytics**: Learn step-by-step how to set up Google Analytics for your website, including the integration of tracking codes.

3. **Understanding Google Analytics Reports**: Dive into the wealth of information provided by Google Analytics, from audience demographics to real-time data, and learn how to interpret these reports.

4. **Analyzing Website Traffic and User Behavior**: Understand how to monitor and interpret your website's traffic data, explore user behaviour trends, and learn how to leverage this information to enhance user experience.

5. **Tracking Conversions and Goals**: Master the art of setting up, monitoring, and analyzing goals and conversions to measure the effectiveness of your online marketing efforts.

Course content
    • 1) Chapter 1 : Introduction
      2 : 25
    • 2) Chapter 2 : Google Analytics Detail Explanation
      25 : 04


Kautilya Roshan

Offering more than 7 years of rich experience in driving online success for students and businesses through transformative digital marketing strategies. Specialized in using AI to enhance marketing efforts and improve online visibility For Marketing Aspirants. Experience- - Digital Marketing Trainer at Simplilearn: Since Mar 2022, I have been imparting knowledge to budding digital marketers, sharing best practices, latest trends, and effective strategies to help them excel in the ever-evolving digital marketing landscape. - Digital Marketing Content Expert at PhysicsWallah: Beginning Dec 2022, I have been working remotely to curate and develop high-quality digital marketing content, leveraging my expertise to create valuable resources for aspiring digital marketers. - Digital Marketing Trainer at Relevel by Unacademy and Digital Scholar: Employed since Jun 2022, I've been conducting remote training sessions, guiding learners through the complexities of digital marketing and ensuring they gain a strong foundational understanding along with practical knowledge. - Part-time Digital Marketing Trainer at NIDM-Bangalore: Since Feb 2019, I've been instrumental in molding the future of budding marketers at NIDM. My hands-on training style and comprehensive curriculum have consistently been praised by learners. - Highly Regarded Speaker & Marketing Consultant: Known for my engaging speaking style, I've delivered keynotes at numerous industry events, sharing insights and trends in digital marketing. As a consultant, I've assisted businesses in enhancing their digital marketing strategies, leading to substantial growth work with 15 + companies & Managed 1 Cr Ads Budget.



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