- Videos 10
- Duration 3Hrs
- Skill level Beginner
- Language Hindi
Learning Outcomes
- 1. Introduction to Social Media Marketing: Understand the role and importance of social media in today's marketing landscape. Learn the basic principles, strategies, and best social media marketing practices
- 2. Understand Social Media Platforms and Their Demographics: Get acquainted with various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) and their unique user demographics to tailor your marketing strategy for each platform.
- 3. Master Content Creation and Curation for Social Media: Learn how to create engaging content and curate resources effectively for different platforms. Understand the role of visuals, storytelling, and user-generated content in successful social media campaigns.
- 4. Excel in Social Media Advertising: Develop a comprehensive understanding of paid social media advertising, including strategy development, ad creation, targeting, and budgeting. Learn to navigate the advertising tools of each major platform
- 5. Understand and Utilize Social Media Analytics: Learn to track, analyse, and interpret social media data to improve your marketing strategies. Understand key metrics across different platforms and use data to make informed marketing decisions.
- 6. Master Social Media Management Tools: Get hands-on experience with popular social media management tools. Learn to schedule posts, engage with your audience, monitor mentions, and manage multiple accounts from a single dashboard.
- 7. Apply AI in Social Media Marketing: Explore AI use cases in social media marketing. Understand how AI can help in content creation.
Course Description
Welcome to "Social Media Mastery: From Fundamentals to AI-Driven Marketing". This comprehensive course will guide you through the dynamic world of social media marketing, providing you with the knowledge and skills needed to harness its full potential. Here's what you can expect to learn:
● Introduction to Social Media Marketing: Understand the role and importance of social media marketing. Learn the key principles, strategies, and best practices that underpin successful campaigns.
● Social Media Platforms and Their Demographics**: Gain an in-depth understanding of the various social media platforms, including their unique user demographics, to tailor your marketing efforts effectively. ● Content Creation and Curation for Social Media: Develop the skills needed to create compelling content and effectively curate resources. Learn the importance of visuals, storytelling, and user-generated content.
● Social Media Advertising: Delve into the world of paid social media advertising. Learn how to develop strategies, create ads, target audiences, and manage budgets. Gain a working knowledge of the advertising tools offered by each major platform.
● Social Media Analytics: Discover how to track, analyze, and interpret social media data to improve your marketing efforts. Understand the key metrics across different platforms and use this data to make informed decisions.
● Master Social Media Management Tools: Get hands-on experience with popular social media management tools. Learn how to schedule posts, engage with audiences, monitor mentions, and manage multiple accounts from a single dashboard.
● AI in Social Media Marketing: Explore how artificial intelligence (AI) can enhance your social media marketing efforts. Understand its applications in content creation, customer segmentation, personalized advertising, and predictive analytics.
Course content
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1) Chapter 1 : Introduction11 : 53
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2) Chapter 2 : Social Media Graphic Creation29 : 35
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3) Chapter 3 : Meta Instagram Organic28 : 15
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4) Chapter 4 : Instagram ads part117 : 06
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5) Chapter 5 : Instagram Ads Part 220 : 58
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6) Chapter 6 : .Twitter Marketing21 : 25
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7) Chapter 7 : Linkedin Organic Marketing21 : 39
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8) Chapter 8 : Linkedin Paid Marketing25 : 15
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9) Chapter 9 : Youtube Seo29 : 45
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10) Chapter 10 : Social Media Management Analytics25 : 53
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Instructor
Kautilya Roshan
Offering more than 7 years of rich experience in driving online success for students and businesses through transformative digital marketing strategies. Specialized in using AI to enhance marketing efforts and improve online visibility For Marketing Aspirants. Experience- - Digital Marketing Trainer at Simplilearn: Since Mar 2022, I have been imparting knowledge to budding digital marketers, sharing best practices, latest trends, and effective strategies to help them excel in the ever-evolving digital marketing landscape. - Digital Marketing Content Expert at PhysicsWallah: Beginning Dec 2022, I have been working remotely to curate and develop high-quality digital marketing content, leveraging my expertise to create valuable resources for aspiring digital marketers. - Digital Marketing Trainer at Relevel by Unacademy and Digital Scholar: Employed since Jun 2022, I've been conducting remote training sessions, guiding learners through the complexities of digital marketing and ensuring they gain a strong foundational understanding along with practical knowledge. - Part-time Digital Marketing Trainer at NIDM-Bangalore: Since Feb 2019, I've been instrumental in molding the future of budding marketers at NIDM. My hands-on training style and comprehensive curriculum have consistently been praised by learners. - Highly Regarded Speaker & Marketing Consultant: Known for my engaging speaking style, I've delivered keynotes at numerous industry events, sharing insights and trends in digital marketing. As a consultant, I've assisted businesses in enhancing their digital marketing strategies, leading to substantial growth work with 15 + companies & Managed 1 Cr Ads Budget.